“Something thumb-breaking with digital fashion, an avatar and your eye on how to make it look great to push the release of the new Airmax97.”
Was pretty much Asphaltgold briefed us when they were planning to promote the new release. We took that challenge and created a CGI-journey lead by digital characters, wrapped up in digital fashion and placed in a surreal world to promote the release of the brand new Airmax97.
Styleframes
Animatic
The first glimpse on how we thought the concept further in motion.
Credits
-
Direction: Onomoto & Resight
Client: Asphaltgold
Creative Direction: Joel Rieger
Animation: Joel Rieger, Andrey Voytishin
Cloth Sims: Max Salzborn, Yulya Boriskina
Texturing: Aleksandr Bondar
Lighting & Shading: Andrey Voytishin
Digital Styling: Simon Krieger