Two worlds culminating to stress the hybrid characteristics of the all new ASICS GEL-KAYANO 5 360.

In our visual journey for Asic's latest hybrid shoe, we carefully merged contrasting metaphors - loud and quiet, tangible and abstract, old school and new school - to create visually striking style guides. These guides formed the foundation for our captivating visual endeavor.

Styleframes

Credits


  • Direction: Onomoto

    Client: Asphaltgold

    Creative Direction: Joel Rieger

    Animation: Joel Rieger, Andrey Voytishin

    2D Animation: Andras Csuka

    Texturing: Aleksandr Bondar

    Lighting & Shading: Andrey Voytishin

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